Wayfinding Strategy & Design

What is Wayfinding?

Wayfinding is the process by which we orientate in physical space and navigate from place to place. Sounds simple enough, but in reality we use a complex mix of cognitive processes and tools to get around. Ranging from prior knowledge and line of sight, to landmarks, maps, asking for directions and signs.


Wayfinding Strategy

The Velvet Principle combines an understanding of the cognitive processes involved in navigation with the ability to interpret a scheme to identify where interventions are needed. It’s then a question of selecting the right mix of tools for the job – for example lighting, landscape design and of course signs and wrapping everything up into a comprehensive wayfinding strategy.


Wayfinding Design

In today’s experience economy providing easy to understand navigation is not enough. Once the strategy is agreed our talented, multidisciplinary design team gets to work. Creating hard working, bespoke wayfinding signage schemes that:

  • Deliver the functional navigation requirement
  • Communicate all there is to do or see in a place
  • Align with the architectural design
  • Express the character of the brand
  • Provide that little extra to add to the experience

Project Management: Procurement and Installation

We’re only as good what’s finally implemented. As we don’t manufacture signs ourselves, we take a keen interest in the people who do. We know who’s got the capability and capacity to fulfil the brief and what’s needed to meet the quality aspirations.


Examples of Wayfinding Case studies from our portfolio:

The Lexicon, Bracknell

Trinity Leeds Shopping Centre

The Waterfront, Muscat

Netley Education Campus, Camden

One New Change Shopping Centre, London

Contact us for a no obligation discussion