What are Experiential Graphics?
Environmental and experiential graphics are umbrella terms that cover graphics found in buildings and public spaces. Whether they communicate information, create a sense of place or solve tricksy little problems – from the obvious:
- wayfinding and interpretive information;
- building identification signs;
- statutory signs;
To the not so obvious:
- brand expression & messaging
- hoardings and banners;
- manifestation (glass film) and privacy screening;
- disguising unsightly plant.
Does your office, shopping centre or visitor attraction need a ‘lift’?
Talk to The Velvet Principle about how a little judicious use of colour and graphics can refresh your property or solve a problem.
The magic happens, when our creative design team applies their understanding of space, brand and how people navigate. The outcome could be a feature wall, an impactful lighting installation or graphic image. Yes they add to the aesthetic, but usually have a functional role too – as a wayfinding cue, privacy screening or brand communication.
The best bit is that these can be implemented relatively quickly without costing the earth.
Case studies from our portfolio: