Environmental/Experiential Graphic Design

What is Experiential Graphic Design?

Experiential graphic design is an all-encompassing name for the text, graphics and images found in buildings and the public realm. Whether free standing, on walls, doors, window, floors or ceilings. It’s the functional or brand communication that’s part of the customer service and marketing layer. The decoration that elevates the everyday to the memorable. Contributing directly to the placemaking agenda by setting the backdrop for the experience.

(A more expansive definition, is available through the SEGD – The Society for Experiential Graphic Design )

And Environmental Graphics…?

Environmental graphics is what everyone used to call experiential graphics, before some decided to change the name. It’s still used by many, so both terms essentially mean the same thing. Whatever your preference, we’re talking about a range of applications, such as:

  • Wayfinding and identification signs;
  • Interpretive information;
  • Brand messaging;
  • Glass film/manifestation design;
  • Exhibition stands and kiosks;

How The Velvet Principle Can Add Value

Whether you’re creating a new place or refurbishing an existing one, there’s a good chance you may need to:

  • Provide wayfinding guidance;
  • Design compelling welcome and entrance identification signs;
  • Apply film to glass partitions or doors for privacy (and comply with health and safety);
  • Add value with informative or educational content;
  • Solve tricky little problems such as disguising unsightly plant;
  • Implement the brand identity.

Working with the architects, marketing and operations teams, The Velvet Principle will take a holistic approach.  Analysing the layout, architectural design and business objectives to identify the information and functional requirements and opportunities for expressing the character of the brand.

The outcome will be an integrated plan and a series of design elements that are mutually reinforcing and work together to create a sense of place. So that the problem wall, is transformed into a wayfinding landmark, that expresses the character of the brand and contributes to the overall aesthetic.

Ultimately injecting that bit of character that helps create the base for the narrative that allows people to describe places and tell stories.

Case studies from our portfolio:

The Lexicon Bracknell,
Trinity Leeds,
Netley Campus,
Trinity Kitchen,
20 Fenchurch St basement graphics


Contact us for a no obligation discussion