Branded Environments Design

Experience is King

In today’s competitive world it’s all about the brand experience. Whether you’re competing for talent, customers, guests, clients or investors, your buildings are an important platform for communicating your identity and values.  Your brand will be judged on how you make the people that spend time in your places feel.

Your staff have a critical role, but so does the fabric of the building and any information and brand messaging within it. It’s not so easy and pretty expensive to change the architecture. Whereas applying colour, graphics and text to walls is a relatively easy and cost-effective way to transform a space. This is where branded environments design comes to play.

Identity Design and Implementation

Every brand journey has to start somewhere. If you’re at the beginning, you’ll need to develop a compelling identity that reflects your vision and aspirations. Or perhaps you need to update an existing brand to align with a new purpose. Wherever you are, The Velvet Principle has the skills and experience to:

  • Design a new or refresh an existing brand identity;
  • Apply brands to buildings;
  • Implement the character of your brand within your places;

Applying Brand Names to Buildings

Your brand agency has designed an identity that looks fabulous on your website and marketing literature. There are detailed guidelines governing all possible uses … except when two metres high and on a brick wall or glazed fascia. It takes specialist skills to create an impactful sign that will work with the architecture while staying true to the brand. It needs a designer that:

  • Can interpret the design intent underpinning the brand guidelines;
  • Knows what materials to select and how best to illuminate it;
  • Ensures the fixings are secure with minimal impact on the visual appearance.

Branded Environments Design

Implementing a brand goes beyond welcome signs at entrances, gateways and reception desks, it’s about:

  • Curating journeys, that help you put your best foot forward;
  • Creating memorable touch points along the way;
  • The tone of voice and design aesthetics used in communication en route;
  • Identifying opportunities to reinforce the brand.

To create a truly branded environment you need to get ‘under the skin of the brand’ to identify the implicit and explicit brand cues. Then explore how best to express and integrate these within the space.  Whether purely decorative or in functional elements such as the wayfinding and manifestation design.

Examples from our portfolio:

Trinity Kitchen – identity and branded environment design.

Netley Campus – place brand design

Notting Hill Gate – place branding

Volkhonka Vision – brand identity design


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