Wayfinding & Naming Strategy: Marble Arch Place, London
Wayfinding, Naming Strategy and Concept Design
Mixed Use Residential and Offices
Designed by internationally renowned architects Rafael Vinoly, Marble Arch Place is a mixed-use residential, office, retail and cinema scheme. Located opposite Marble Arch and overlooking Hyde Park, the design quality across all disciplines had to reflect the prestigious address. The first task in the wayfinding brief was to develop the numbering, address and naming strategy for submission to the local planning department. This involved researching local precedents and exploring different options, to arrive at a solution that would meet the client’s business objectives and make sense from a planning perspective.
As part of the wayfinding strategy, information and design principles were established for the office floors and apartment building. This strategy encompasses two basement floors that include a mix of parking, resident amenity and tenant spaces. The design brief called for a series of distinct design concepts that were appropriate to the interior finishes and materials palette in each of the different use spaces – residential, office and back of house. Within the basement this required a different feel between the operational areas and resident’s amenity.
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