The Souk, World Trade Centre, Abu Dhabi
Market Wayfinding Design
Foster & Partners, Aldar
This unique development combines the atmosphere of a traditional souk with all the benefits of a modern retail development. Designed by Foster & Partners, the brief was to design a market wayfinding scheme to meet the expectations of an international audience. Built on the site of a local market, it was important that the design did not alienate local shoppers. It also needed to fit with the subsequent phases of the development, which includes hotels, residential apartments, offices and an international shopping mall.
A complex of streets and squares, The Souk is arranged across three floors as a series of distinct areas, driven by product category. Inspired by the approach within department stores, the wayfinding allows shoppers to explore and discover without feeling lost.
To reflect the culturally rooted nature of the development, the totems are embellished with a traditional fretwork design. The design also includes a reveal that communicates the story of The Souk. All adding further interest and authenticity to the experience.
Further retail oriented case studies that express the character of the brand and place:
Previous Portfolio Item: Office Sign Design For K&L Gates Offices
Next Portfolio Item: Customer Service Desk Design