Aldar Wayfinding Guidelines, Abu Dhabi
Development of Wayfinding Guidelines
Saatchi & Saatchi X, Aldar Development
Aldar has a diverse property portfolio in Abu Dhabi – from schools and hospitals through to the iconic Yas Marina and Ferrari World. To increase awareness, they commissioned an internationally renowned branding agency to create a new identity. The client wanted to translate the brand guidelines designed for use on websites and print media, so that they worked effectively when applied in the built environment. Lacking the necessary expertise and experience in wayfinding, The Velvet Principle was tasked with developing a comprehensive wayfinding guidelines manual. With the objective to ensure consistent application of the brand and adherence to good wayfinding practice, throughout their extensive portfolio.
The challenge was to specify a core set of design principles to communicate the brand, whilst allowing individual developments to express their unique character. As well as specifying the colour palette, font, size and use of pictograms, the manual defines the design language and communication style. It sets the design standards for wayfinding components such as entrance and facility identification signs, directional prompts and map design, with guidance on materials selection and manufacturing principles. It also provides a checklist and advice to help users develop and implement a coherent wayfinding strategy.
The result is an easy to understand wayfinding guidelines manual that can be shared with assets and consultants.
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