The Velvet Principle

Back to Netley Campus

Published on Wednesday 06 December 2017


It’s always lovely to visit a project you’ve worked on previously, especially when the client was such a pleasure to work with. The Velvet Principle were appointed to work on the brand and wayfinding design for, Netley Campus in Camden, in 2013. We were invited back on 30th November to their ‘Magic of Books’ Christmas exhibition. An event that sees every class developing their unique take on a central theme.

Once again we were blown away by the imagination and quality of the work delivered by the pupils and staff. The requirement in the design brief for the identity and wayfinding was to create something that aligned with the aspirational ambitions of the school, which at that time suffered from a negative perception. The evidence from the exhibition and student guides is that the school has delivered on this in spades. 

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