Experiential graphics and environmental graphic design are umbrella terms used to describe any typography, colour and or image applied within the built environment.
Essentially it’s any graphics in buildings, public spaces and exhibition stands/kiosks concerned with communicating information, creating a sense of place or solving tricksy little problems. From the obvious:
To the not so obvious:
The magic happens, when our creative design team applies their understanding of space, brand and how people navigate. The outcome could be a feature wall, an impactful lighting installation or image. Yes they add to the aesthetic, but will also have an important functional role too – as a wayfinding cue, privacy screening or expression of the brand.
Case studies from our portfolio: