The Velvet Principle

Implementing Good Wayfinding Design - Why can it be so Difficult?

Published on February 28, 2012

How many times have clients asked for examples of good practice in wayfinding design or commented that they are yet to come across an implementation where there aren’t some shortcomings? It’s easy enough to come up with elements within a scheme that are exemplary, but finding a complete package…

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What’s in a Name? In calling ourselves Environmental Graphic Designers do we help or hinder the broader understanding of what it is we do?

Published on January 18, 2012

For anyone not directly connected with the property development or destination industry – the shorthand terms used to describe what it is we do ………wayfinding, destination branding, environmental graphics, can mean very little.

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The Vertical Challenge for Reading Information

Published on November 15, 2011

Vertical banners projecting off the side of a building or lamppost can be a very effective way of providing identification for a destination and highlighting promotions or facilities. They offer a relatively large canvass for expressing the character of a place and when compared to other wayfinding…

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