The Velvet Principle

Is it or Ain't it a Sign?

Published on January 31, 2019

When it comes to wayfinding and environmental graphic applications a 'sign' doesn't just have to be be text or graphic on a wall or board

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Evaluating the Performance of Wayfinding Schemes

Published on January 16, 2019

Discussion about the different routine operational and commercial indicators that can be used to evaluate the effectiveness of a wayfinding scheme.

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Is it Time to Rethink the Toilet Symbol?

Published on November 29, 2018

There has been much discussion around the design of toilet signs - driven by the increasing focus on meeting the needs for individuals with hidden disabilities and transgender persons. Is it time to rethink the design of the toilet symbol or something more fundamental?

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The Business Case for Using Digital Screens to Communicate Static Wayfinding Information

Published on November 20, 2018

Overview of the current digital screen technologies and their potential use in communicating static wayfinding information.

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The Brain Processes Involved in Wayfinding

Published on October 1, 2018

The neuroscience of navigation - exploring the different parts of the brain involved in wayfinding and the differences between unconscious, habit-based and conscious map-based navigation.

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