The Velvet Principle

How Can Wayfinding and Environmental Graphics Help Tackle the Obesity Epidemic?

Published on July 14, 2014

On Tuesday I attended an excellent conference hosted by the NLA “Fit London: Designing a Healthier City”, which featured a varied programme of thought provoking presentations across public health and property development disciplines. It got me thinking about the contribution that wayfinding and…

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Evaluating the RoI from Wayfinding Design

Published on April 24, 2014

There is a relative abundance of resources to help us understand how we humans navigate our environment; the component elements of wayfinding and what constitutes good design. There's also plenty of discussion about the qualitative, socio-economic benefits from a well-designed wayfinding solution.…

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When Should a Wayfinding Consultant be Appointed on a Development Project?

Published on March 17, 2014

We’ve been asked a couple of times recently about when's the best time to bring a wayfinding consultant into a development project. All too often the wayfinding is considered when the building is at quite an advanced stage, where much of the structural or even finishing detail is in place, making it…

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Wearable Technology – a Potential Game Changer in Pedestrian Navigation?

Published on February 14, 2014

The Velvet Principle is a London based wayfinding, sign design and destination branding consultancy.

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The Future for Corporate Environmental Graphic Design is Rosy

Published on January 16, 2014

The Velvet Principle recently attended an interesting event hosted by the office furniture people, Herman Miller. Entitled Future Working Scenarios 2018, the session was essentially to share the results of a recent scenario planning exercise. I don’t intend to replay the four scenario constructs, no…

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