The Velvet Principle

The Wayfinding Consultancy Toolbox - Directional Arrows

Published on January 7, 2016

Discussion about the importance of arrow symbols in wayfinding and how to ensure sign design conforms with good practice.

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Department Store Vs. Shopping Centre Wayfinding

Published on November 5, 2015

With good practice in shopping centre wayfinding originating from the information traditionally provided in department stores, this post considers what the latter can now learn from shopping centres

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The Office - The Next Frontier for Placemaking

Published on October 19, 2015

This post looks at the increasing focus on design within office environments and considers the important contribution of experiential graphics and wayfinding design

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How Wayfinding Helps Create Great Customer Experiences

Published on September 22, 2015

This post considers the important contribution coherent and well-designed wayfinding information makes to positive customer experiences; and questions why a business would risk using anyone, other than an experienced wayfinding consultant, to undertake the task.

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Implementing Brands with Buildings

Published on July 14, 2015

This post considers the importance and challenges associated with bringing a brand to life within buildings. We discuss why you should ensure that you contract a specialist wayfinding or experiential designer to assist with the task.

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