The Velvet Principle

The Office - The Next Frontier for Placemaking

Published on October 19, 2015

This post looks at the increasing focus on design within office environments and considers the important contribution of experiential graphics and wayfinding design

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How Wayfinding Helps Create Great Customer Experiences

Published on September 22, 2015

This post considers the important contribution coherent and well-designed wayfinding information makes to positive customer experiences; and questions why a business would risk using anyone, other than an experienced wayfinding consultant, to undertake the task.

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Implementing Brands with Buildings

Published on July 14, 2015

This post considers the importance and challenges associated with bringing a brand to life within buildings. We discuss why you should ensure that you contract a specialist wayfinding or experiential designer to assist with the task.

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Wayfinding and the Internet of Things

Published on April 29, 2015

Talk about the Internet of Things seems to be everywhere at the moment – in this post we explore what it’s all about and what wayfinding practitioners should make of it all.

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Indoor Mapping

Published on March 6, 2015

This post looks at the indoor mapping capability provided by the search engines Chrome, Bing and Yahoo and celebrates the the opportunity for truly integrated point to point navigation.

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