The Velvet Principle

Wayfinding Design for Environmental Sustainability

Published on April 28, 2016

Exploring how wayfinding consultants can contribute to creating environmentally sustainable buildings

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The Wayfinding Consultants Toolbox: Importance of Landmarks

Published on April 12, 2016

Discussion about the importance of landmarks in helping people to navigate and what makes a good landmark

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Successfully Applying Branding to Premises

Published on February 24, 2016

This post looks at the disconnect between the attention to detail given to the application of brand to a firm's website or corporate literature compared with their premises. Within we explore a range of potential approaches for improving the design quality.

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The Wayfinding Consultancy Toolbox - Directional Arrows

Published on January 7, 2016

Discussion about the importance of arrow symbols in wayfinding and how to ensure sign design conforms with good practice.

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Department Store Vs. Shopping Centre Wayfinding

Published on November 5, 2015

With good practice in shopping centre wayfinding originating from the information traditionally provided in department stores, this post considers what the latter can now learn from shopping centres

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