The Velvet Principle

If it's Worth Doing, Make Sure You Get A Designer On Board

Published on November 21, 2016

This post illustrates that although something appears to be simple, it still needs the design thinking approach and craft skills of a designer to ensure it's fit for purpose.

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The Case for Creative Design for Hoardings and Building Wraps

Published on October 19, 2016

This post comments on the increasing trend for more creative design on building site hoardings and wraps. It asks why health and safety signs aren’t always given the same attention; and calls for a more integrated design approach to maximise the legibility and aesthetic quality of both the statutory…

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Wayfinding for an Ageing Population

Published on September 29, 2016

This post looks at some simple things that wayfinding designers can do to accommodate the information needs of older people

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Digital Vs Analogue Maps

Published on July 1, 2016

This piece explores the impact of universal digital map apps on the future of creative map design

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How to respond when the incumbent brand/marketing agency offers to do the wayfinding for free

Published on June 20, 2016

In this post we discuss why a client should be wary of accepting free wayfinding consultancy services from their incumbent creative agency without checking whether they've got the necessary expertise and a track record of delivering successful schemes

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