The Velvet Principle

Wayfinding for an Ageing Population

Published on September 29, 2016

This post looks at some simple things that wayfinding designers can do to accommodate the information needs of older people

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Digital Vs Analogue Maps

Published on July 1, 2016

This piece explores the impact of universal digital map apps on the future of creative map design

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How to respond when the incumbent brand/marketing agency offers to do the wayfinding for free

Published on June 20, 2016

In this post we discuss why a client should be wary of accepting free wayfinding consultancy services from their incumbent creative agency without checking whether they've got the necessary expertise and a track record of delivering successful schemes

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Inclusive Wayfinding Design

Published on June 3, 2016

This article questions whether wayfinding design agencies are doing enough when it comes to designing solutions for blind and visually impaired people.

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Wayfinding Consultants Tool Box: Maps versus Plans

Published on May 18, 2016

Exploring the role of maps and plans in wayfinding and strategic design aspects of the design process

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