The Velvet Principle

What’s in a Name? In calling ourselves Environmental Graphic Designers do we help or hinder the broader understanding of what it is we do?

Published on January 18, 2012

For anyone not directly connected with the property development or destination industry – the shorthand terms used to describe what it is we do ………wayfinding, destination branding, environmental graphics, can mean very little.

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The Vertical Challenge for Reading Information

Published on November 15, 2011

Vertical banners projecting off the side of a building or lamppost can be a very effective way of providing identification for a destination and highlighting promotions or facilities. They offer a relatively large canvass for expressing the character of a place and when compared to other wayfinding…

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