The Velvet Principle

Is it Time to Rethink the Toilet Symbol?

Published on November 29, 2018

There has been much discussion around the design of toilet signs - driven by the increasing focus on meeting the needs for individuals with hidden disabilities and transgender persons. Is it time to rethink the design of the toilet symbol or something more fundamental?

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The Business Case for Using Digital Screens to Communicate Static Wayfinding Information

Published on November 20, 2018

Overview of the current digital screen technologies and their potential use in communicating static wayfinding information.

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The Brain Processes Involved in Wayfinding

Published on October 1, 2018

The neuroscience of navigation - exploring the different parts of the brain involved in wayfinding and the differences between unconscious, habit-based and conscious map-based navigation.

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Signage Vs Signs Vs Digital Display

Published on May 16, 2018

A post of two halves – we bemoan how wayfinding as a discipline gets reduced by some as meaning signage. With the recent advances in digital display technology we also consider when we’ll start seeing digital screens being regularly used to communicate static wayfinding information.

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Want to Improve Your Customer Service?

Published on April 13, 2018

When embarking on a customer service improvement programme, staff are an important place to start. But attention is also needed to the more permanent layer of customer service infrastructure - your wayfinding information.

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