The Velvet Principle

Signage Vs Signs Vs Digital Display

Published on May 16, 2018

A post of two halves – we bemoan how wayfinding as a discipline gets reduced by some as meaning signage. With the recent advances in digital display technology we also consider when we’ll start seeing digital screens being regularly used to communicate static wayfinding information.

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Want to Improve Your Customer Service?

Published on April 13, 2018

When embarking on a customer service improvement programme, staff are an important place to start. But attention is also needed to the more permanent layer of customer service infrastructure - your wayfinding information.

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Shopping Centres: Preparing for the Future

Published on March 27, 2018

In this post, we look at the current response of the shopping centre sector to technology disruption; consider how other industries (most notably music) have had to evolve and discuss whether more future gazing is needed to help the sector prepare to meet the future.

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Wayfinding Jargon Buster

Published on March 5, 2018

Explanation of terms used by wayfinding consultants and in wayfinding projects

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Icons, Pictograms and Symbols

Published on February 20, 2018

It's not unusual in a wayfinding discussion to hear the words icon, pictogram or symbol used interchangeably. What is the difference? If we all understand what is meant does it really matter what we call those little graphic items?

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