The Velvet Principle
The Velvet Principle


Making Sense of Places

The Velvet Principle helps simplify complex environments to enable people to successfully navigate and experience all there is to see and do. Placing visitors at the heart of the process, we combine an understanding of the cognitive processes involved in navigation, with an ability to interpret spaces and creative skills in graphic and product design to:

Ultimately helping our clients deliver great customer service and engaging brand experiences that lead to:

  • Increased dwell, spend and loyalty
  • Positive word of mouth
  • Efficient operations management
  • Motivated staff
  • Impressed investors and clients
  • Reduced costs and increased revenues.


 Empowering visitors to enhance returns