The Velvet Principle are primarily wayfinding consultants and designers. We help simplify complex places so that our clients can deliver great experiences. We do this with interventions designed to help people find their way round and communicate all there is to see and do.
Placing visitors at the heart of the process, we combine an understanding of the cognitive processes involved in navigation; with an ability to interpret spaces and creative skills in graphic and product design to:
- Develop pragmatic wayfinding strategies;
- Design engaging solutions to communicate what’s on offer;
- Implement the personality of the brand within buildings.
Ultimately helping our clients deliver great customer service and engaging brand experiences that lead to:
- Happy tenants
- Increased dwell, spend and loyalty
- Positive word of mouth
- Efficient operations management
- Motivated staff
- Impressed investors and clients
- Reduced costs and increased revenues.