Wayfinding Design & Strategy Consultancy

The Velvet Principle is a wayfinding design consultancy with a mission to maximise the legibility and enjoyment of places for all by:

  • Developing integrated¬†wayfinding¬†strategies that enable people to navigate and route plan;
  • Designing information that educates and communicates what there is to see or do;
  • Implementing the brand¬†to add character and deliver memorable experiences;
  • Designing products and street furniture that contribute to the overall aesthetic.

Empowering Visitors … by making sense of places