The Velvet Principle
The Velvet Principle

SERVICES 

WAYFINDING, BRANDED ENVIRONMENTS AND STREET FURNITURE

We’re about improving the legibility and enjoyment of place. Empowering people through the design of interventions (graphic, sign or otherwise) to help them navigate; explore all that’s on offer and experience the brand.

 Think of what we do as providing a 24 x 7 x 365 concierge that’s always on hand to answer questions like:

  • Where am I?
  • What’s here?
  • How do I get to where I want to go?
  • Am I going the right way?
  • Have I arrived?
  • What kind of place is this?

Wayfinding is at the core of what we do, but it’s also about using our skills in graphics and product design to capture and embed the character of brand within a place. Whether it’s reflected in the design of the signs themselves; decorative graphics applied to walls and windows; or bespoke furniture and kiosks.

We've conveniently split these into four categories, but really most of our projects involve a bit of everything.

Wayfinding Strategy and Design

Design of Branded Environments

Experiential/Environmental Graphics

Kiosk and Product Design