The Velvet Principle
The Velvet Principle

Place Branding

Brand Creation, Development & Implementation

Wherever you are in your brand journey The Velvet Principle has the strategic and design skills needed to:

-       create a new brand

-       develop an existing brand

-       design or refresh a brand identity

-       implement a brand within a destination

Implementing a brand within a destination involves more than stamping a logo on a building. It requires a strategic understanding of the personality and values of the brand and the design skills to translate these to work within the built environment. Not only does the designer need to ensure consistency across all touchpoints, it is important that the design fits the local context. A creative approach using experiential /architectural graphics will help embed your brand within the fabric of a place so that visitors can physically experience your brand.