The Velvet Principle

Icons, Pictograms and Symbols

Published on February 20, 2018

It's not unusual in a wayfinding discussion to hear the words icon, pictogram or symbol used interchangeably. What is the difference? If we all understand what is meant does it really matter what we call those little graphic items?

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The Difficulty of Designing a Truly Intuitive Information System

Published on November 28, 2017

Using the no cycling symbol as an example, this post looks at how difficult it can be to design an totally intuitive information system that can be understood by all.

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Wayfinding – That’s Just Signs Isn’t It?

Published on June 9, 2017

Wayfinding as a term is increasingly being used within property development circles. In this article we question the extent to which people outside of the discipline fully understand what's involved and what a wayfinding consultant does.

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How Will Driverless Cars and Robots Impact on Urban Design?

Published on May 16, 2017

Article explores how autonomous vehicles may change the design of our towns and cities and the potential impact on our shopping habits.

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The Economic Model for Wayfinding

Published on January 24, 2017

Making the investment case for investing in a well-conceived wayfinding strategy

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